Which hotels belong in your competitive set?
Start with the guest: which other properties could they reasonably choose for the same trip? Area, market segment and guest profile are more useful than a similar price on one day. A nearby hotel can be less relevant when it serves a different need; a slightly more distant hotel can be a real substitute.
- ✓Access to the centre, station, workplace or attractions
- ✓Comfort, services and type of stay
- ✓Business, leisure, family or group audience